Tag Archives: Adobe

ADOBE DOUBLES THE PRICE OF PHOTOSHOP FOR EXISTING USERS

Time for creative destruction of the creative cloud

On May 6th Adobe announced its next iteration of the Creative Suite titled Adobe Creative Cloud. The software will be offered as a subscription only and priced (for existing users) at $49.99/month for the entire Creative Suite and $19.99/month for Photoshop only.

I won’t be upgrading. Let me tell you why…

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Adobe CS5 Soon

This is the first time in a number of years I have not participated in the pre-release beta testing for Photoshop, and I must say it is strange to be out of the loop and unconstrained by an NDA.  One thing I know for certain is that Adobe works on 18-24 month product cycles, and CS4 is just about to hit the 18 month mark.  In my humble opinion its lunacy to have such a short product cycle as the consumer barely has time to adopt and learn the updated program before it is depreciated by the next product cycle, but, that being said – everybody gear up for the next life change from Adobe!

Adobe’s Slam Dunk – The DNG Profile Editor

DNG Profile Editor

While waiting for the digital delivery of Lightroom 2 earlier this week I was poking around Adobe’s site and stumbled across an application that excites me more than LR 2 – and let me tell you I am really excited about LR 2.  It is a little application called the DNG Profile Editor and it addresses one of the biggest complaints that everybody has with digital RAW files – the unprocessed RAW files lack of richness.  With the introduction of the DNG Profile Editor, our lives are about to change for the better.

For the savvy reader out there you have probably been using the Adobe Camera Raw calibrator found on the Chromoholics website here to tweak your baseline colors to a truer tonality. Thanks to this website the camera calibration tab did more than languish in obscurity in Lightroom 1 and CS3 and became a very powerful and useful tool in my toolbox. With Adobe’s introduction of the DNG Profile editor, the camera calibration tab has been taken to a new level, and the calibration process takes about 30 minutes less than using the Chromoholics method.

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