My agency, Aurora Photos, has just launched a first-class project titled Action:Reaction. The project starts with one photographer who conceives, shoots and delivers a photograph to Aurora with no restrictions on what that photograph might be. The photograph is then passed on to the next randomly selected photographer for their reaction in the form of another photograph. This creates a visual action-reaction chain that will be updated every 48 hours here.

Bookmark the site & check back regularly to watch the visual chain reaction unfold.